Marketing for hardscape and landscape companies
Ads that book estimates for hardscape and landscape companies.
We run your ads, send every lead straight to you, and can call and qualify those leads for you. Plans start at $899/month, and we take one company per area.
Or call +1 (519) 639-9716
We're hardscapers who learned marketing to keep our own crews busy. Now we run Facebook, Instagram and Google ads for hardscape and landscape companies, one company per area.
Custom interlock patios, driveways and full backyard builds. Book an estimate for this season.
- From $899/monthPlus ad spend
- One company per areaWe won't take on your competitor
- Leads sent to youBy email or straight into your CRM
- Monthly reportingHow many leads, and what each one cost
What we do
We run the ads. On higher plans, we also handle the leads they bring in.
Facebook and Instagram ads
Ads made from your job photos and videos, shown to homeowners near you. In every plan.
↗Google ads
Show up when homeowners search for the work you do, in the towns you serve. Part of Partnership, or quoted on its own.
↗Lead follow-up
We call new leads, qualify them and book estimates on your calendar. Accelerate and Partnership.
↗Websites and landing pages
Pages built to turn visitors into estimate requests. Landing page included from Growth up.
↗SEO
Rank on Google in the towns you serve. SEO Lite included in Growth and Accelerate.
↗Fratelli Four projects
Our own work, from before we started marketing for other companies.
Plans and pricing
Ad spend is paid directly to Meta or Google and isn't part of our fee.
Tier 1
Foundation
$899 /month
Min. ad spend $750/month
Setup fee $500
For smaller companies trying paid leads for the first time.
- Facebook and Instagram ads
- Up to 4 static ads
- Leads sent to email or CRM
- Monthly report and call
Tier 2 · Recommended
Growth
$1,699 /month
Min. ad spend $1,500/month
Setup fee $1,000
For established companies that want steady inquiries.
- Everything in Foundation
- Up to 2 video ads a month
- Landing page and SEO Lite
- Automatic text or email reply to leads
Tier 3
Accelerate
$3,500 /month
Min. ad spend $2,500/month
Setup fee $3,000
For busy companies that need help following up.
- Everything in Growth
- We call and qualify your leads
- Estimates booked to your calendar
- Reminders and follow-ups
Tier 4
Partnership
$5,000+ /month
$5,000 – $8,000+/month
Custom quote
A part-time sales and marketing team for larger companies.
- Meta and Google ads
- CRM and lead tracking
- Estimate prep and follow-up
- Negotiation and contract support
Why ReinForce
Built by hardscapers
We ran Fratelli Four before we ran ads for anyone else. We know the jobs, the seasons and how homeowners shop for them.
One company per area
We won't run ads for the company down the street from you.
We can handle the leads
On Accelerate and Partnership, we call new leads, qualify them and book the estimate.
Reporting you can read
Every month you see how many leads came in and what each one cost.
How it works
We get on a call
We learn your services, service area, pricing and the jobs you want more of.
We build your ads
Made from your project photos and videos, and shown to homeowners in your area.
Leads come in
Every lead goes to your email or CRM. On higher plans, we call and qualify them first.
You quote the job
You run the estimate. Every month we report how many leads came in and what each one cost.
We ran a hardscape company first
Before ReinForce Media, Brennan and Charles built Fratelli Four, a custom hardscaping and design company.
- On the crew. Three years working for a local softscape and hardscape company.
- Our own company. We started Fratelli Four as a small rip-and-relay operation.
- Bigger jobs. It grew into large backyard designs and custom hardscaping.
- The leads slowed down. When the post-COVID rush ended, we learned online marketing to keep our crews busy.
- ReinForce Media. Now we run that same marketing for other hardscape and landscape companies.
Questions
How much do I need to spend on ads?
Ad spend is separate from our fee and is paid to Meta or Google. Foundation needs at least $750/month (about $50 a day), Growth $1,500 and Accelerate $2,500.
Do you work with my competitors?
No. We take one company per area, so we're never running ads for the company down the street.
Where do my leads go?
Straight to your email or CRM. On Growth and up, every new lead also gets an automatic text or email reply.
Will you call my leads for me?
Yes, on Accelerate and Partnership. We make first contact, qualify each lead using your criteria, follow up more than once and book estimates on your calendar.
Do I need a website?
Not to start. Foundation uses Facebook and Instagram instant lead forms. Growth and up include a landing page.
Is there a setup fee?
Yes: $500 for Foundation, $1,000 for Growth and $3,000 for Accelerate. Partnership is quoted to your company.
Is your area still open?
Tell us your services and where you work. We'll tell you which plan fits, how much ad spend makes sense, and whether another company in your area already works with us.