About us
Hardscapers who learned marketing.
Brennan Panziera and Charles Van Hagen started on a crew, built their own hardscape company, Fratelli Four, and learned online marketing when its leads slowed down. ReinForce Media runs that same marketing for other hardscape and landscape companies.
How we got here
On the crew
We started as employees of a local softscape and hardscape company and spent three years learning the trade.
Fratelli Four
During the pandemic, we started Fratelli Four Construction as a small rip-and-relay operation.
Bigger jobs
When demand jumped after COVID, it grew into a company doing large backyard designs and custom hardscaping.
The leads slowed down
As the market went back to normal, fewer leads came in and production slowed. We started learning online marketing to fix it.
ReinForce Media
What we built for Fratelli Four became ReinForce Media. Now we run it for other hardscape and landscape companies.
Fratelli Four projects
Our own work. We've quoted the jobs, run the crews and been through slow lead months ourselves.
The founders
Brennan Panziera
Co-founder
I founded Fratelli Four, a custom hardscaping and design company, and it grew quickly. What held it back was finding enough good leads.
I started ReinForce Media to fix that for my own company. Now I do the same for other companies in the trade.
Background in global commerce and the construction industry.
Charles Van Hagen
Co-founder
I co-founded Fratelli Four. We grew quickly but had trouble getting enough good leads, and ReinForce Media started as our fix for that.
Before ReinForce Media, I worked as a freelance advertiser for online companies.
Background in finance, marketing and global commerce.
Tell us about your company
Your services, where you work and how busy you want to be. We'll tell you which plan fits and whether your area is still open.